{"id":935,"date":"2025-03-04T10:49:23","date_gmt":"2025-03-04T15:49:23","guid":{"rendered":"https:\/\/blog.mgvlex.com\/?p=935"},"modified":"2025-03-04T14:01:07","modified_gmt":"2025-03-04T19:01:07","slug":"licencia-de-uso-en-marcas-como-proteger-y-rentabilizar-tu-propiedad-intelectual","status":"publish","type":"post","link":"https:\/\/blog.mgvlex.com\/?p=935","title":{"rendered":"Licencia de Uso en Marcas: C\u00f3mo Proteger y Rentabilizar tu Propiedad Intelectual"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"935\" class=\"elementor elementor-935\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9ba2e68 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9ba2e68\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b77e328\" data-id=\"b77e328\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5683013 elementor-widget elementor-widget-image\" data-id=\"5683013\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.17.0 - 25-10-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"360\" src=\"https:\/\/blog.mgvlex.com\/wp-content\/uploads\/2025\/03\/Imagen-de-WhatsApp-2025-03-04-a-las-11.04.18_e83b2d09-1024x576.jpg\" class=\"attachment-large size-large wp-image-946\" alt=\"\" srcset=\"https:\/\/blog.mgvlex.com\/wp-content\/uploads\/2025\/03\/Imagen-de-WhatsApp-2025-03-04-a-las-11.04.18_e83b2d09-1024x576.jpg 1024w, https:\/\/blog.mgvlex.com\/wp-content\/uploads\/2025\/03\/Imagen-de-WhatsApp-2025-03-04-a-las-11.04.18_e83b2d09-300x169.jpg 300w, https:\/\/blog.mgvlex.com\/wp-content\/uploads\/2025\/03\/Imagen-de-WhatsApp-2025-03-04-a-las-11.04.18_e83b2d09-768x432.jpg 768w, https:\/\/blog.mgvlex.com\/wp-content\/uploads\/2025\/03\/Imagen-de-WhatsApp-2025-03-04-a-las-11.04.18_e83b2d09.jpg 1280w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7d85eb1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7d85eb1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1582ae5\" data-id=\"1582ae5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-08f9dc3 elementor-widget elementor-widget-text-editor\" data-id=\"08f9dc3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.17.0 - 25-10-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p class=\"MsoNormal\" style=\"text-align: justify;\"><span style=\"font-size: 10.0pt; line-height: 107%; font-family: Montserrat; mso-bidi-font-family: 'Times New Roman';\">\u00bfSab\u00edas que tu marca puede generar ingresos adicionales que tengas que administrarla directamente? A trav\u00e9s de una licencia de uso, puedes otorgar a terceros el derecho de explotar tu marca bajo condiciones claras, asegurando su protecci\u00f3n y rentabiliz\u00e1ndola estrat\u00e9gicamente. <\/span><\/p><p class=\"MsoNormal\" style=\"text-align: justify;\"><b><span style=\"font-size: 10.0pt; line-height: 107%; font-family: Montserrat; mso-bidi-font-family: 'Times New Roman';\">\u00bfQu\u00e9 es una Licencia de Uso de Marca?<\/span><\/b><\/p><p class=\"MsoNormal\" style=\"text-align: justify;\"><span style=\"font-size: 10.0pt; line-height: 107%; font-family: Montserrat; mso-bidi-font-family: 'Times New Roman';\">Es un acuerdo (contrato) en el que el titular de una marca registrada (licenciante) concede a otra persona o empresa (licenciatario) el derecho de usarla en productos o servicios espec\u00edficos, bajo ciertas condiciones que deben ser expresas de forma clara. De esta forma, la licencia permite que el titular conserve sus derechos y controle su uso. <\/span><\/p><p class=\"MsoNormal\" style=\"text-align: justify;\"><b><span style=\"font-size: 10.0pt; line-height: 107%; font-family: Montserrat; mso-bidi-font-family: 'Times New Roman';\">Beneficios de Licenciar tu Marca<\/span><\/b><\/p><ul><li class=\"MsoListParagraphCxSpFirst\" style=\"text-align: justify; text-indent: -18.0pt; mso-list: l0 level1 lfo1;\"><span style=\"font-size: 10.0pt; line-height: 107%; font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;\"><span style=\"font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-size-adjust: none; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-variant-position: normal; font-variant-emoji: normal; font-stretch: normal; font-size: 7pt; line-height: normal; font-family: 'Times New Roman';\">\u00a0 <\/span><\/span><b><span style=\"font-size: 10.0pt; line-height: 107%; font-family: Montserrat; mso-bidi-font-family: 'Times New Roman';\">Generaci\u00f3n de ingresos pasivos<\/span><\/b><span style=\"font-size: 10.0pt; line-height: 107%; font-family: Montserrat; mso-bidi-font-family: 'Times New Roman';\">: Puedes obtener regal\u00edas sin operar directamente el negocio. <\/span><\/li><li><b><span style=\"font-size: 10.0pt; line-height: 107%; font-family: Montserrat; mso-bidi-font-family: 'Times New Roman';\">Expansi\u00f3n y posicionamiento estrat\u00e9gico<\/span><\/b><span style=\"font-size: 10.0pt; line-height: 107%; font-family: Montserrat; mso-bidi-font-family: 'Times New Roman';\">: Permite que terceros desarrollen tu marca en nuevos mercados, lo que aumenta la presencia de la marca.\u00a0\u00a0<\/span><span style=\"text-indent: -18pt; font-size: 10pt; line-height: 107%; font-family: Symbol;\"><span style=\"font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-size-adjust: none; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-variant-position: normal; font-variant-emoji: normal; font-stretch: normal; font-size: 7pt; line-height: normal; font-family: 'Times New Roman';\">\u00a0 \u00a0 \u00a0 \u00a0 \u00a0<\/span><\/span><\/li><li><b style=\"text-indent: -18pt;\"><span style=\"font-size: 10.0pt; line-height: 107%; font-family: Montserrat; mso-bidi-font-family: 'Times New Roman';\">Control sobre su uso<\/span><\/b><span style=\"text-indent: -18pt; font-size: 10pt; line-height: 107%; font-family: Montserrat;\">: Puedes definir los est\u00e1ndares de calidad con la finalidad evita el mal uso.<\/span><\/li><li class=\"MsoListParagraphCxSpLast\" style=\"text-align: justify; text-indent: -18.0pt; mso-list: l0 level1 lfo1;\"><span style=\"font-size: 10.0pt; line-height: 107%; font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;\"><span style=\"font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-size-adjust: none; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-variant-position: normal; font-variant-emoji: normal; font-stretch: normal; font-size: 7pt; line-height: normal; font-family: 'Times New Roman';\">\u00a0 \u00a0\u00a0<\/span><\/span><!--[endif]--><b><span style=\"font-size: 10.0pt; line-height: 107%; font-family: Montserrat; mso-bidi-font-family: 'Times New Roman';\">Deducciones Tributarias: <\/span><\/b><span style=\"font-size: 10.0pt; line-height: 107%; font-family: Montserrat; mso-bidi-font-family: 'Times New Roman';\">Las regal\u00edas pagadas por el <b>licenciatario<\/b> puede ser deducido como gasto ante <b>SUNAT. <\/b><\/span><\/li><\/ul><p class=\"MsoNormal\" style=\"text-align: justify;\"><b><span style=\"font-size: 10.0pt; line-height: 107%; font-family: Montserrat; mso-bidi-font-family: 'Times New Roman';\">Consideraciones Claves en una Licencia de Uso<\/span><\/b><\/p><ul><li class=\"MsoListParagraphCxSpFirst\" style=\"text-align: justify; text-indent: -18.0pt; mso-list: l2 level1 lfo2;\"><span style=\"font-size: 10.0pt; line-height: 107%; font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;\"><span style=\"font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-size-adjust: none; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-variant-position: normal; font-variant-emoji: normal; font-stretch: normal; font-size: 7pt; line-height: normal; font-family: 'Times New Roman';\">\u00a0 \u00a0 \u00a0 \u00a0 <\/span><\/span><!--[endif]--><span style=\"font-size: 10.0pt; line-height: 107%; font-family: Montserrat; mso-bidi-font-family: 'Times New Roman';\">Determina el territorio o zonas en las que puede usarse la marca<\/span><\/li><li class=\"MsoListParagraphCxSpMiddle\" style=\"text-align: justify; text-indent: -18.0pt; mso-list: l2 level1 lfo2;\"><span style=\"font-size: 10.0pt; line-height: 107%; font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;\"><span style=\"font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-size-adjust: none; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-variant-position: normal; font-variant-emoji: normal; font-stretch: normal; font-size: 7pt; line-height: normal; font-family: 'Times New Roman';\">\u00a0 \u00a0 \u00a0 \u00a0<\/span><\/span><!--[endif]--><span style=\"font-size: 10.0pt; line-height: 107%; font-family: Montserrat; mso-bidi-font-family: 'Times New Roman';\">Establecer las condiciones econ\u00f3micas (el monto de las regal\u00edas)<\/span><\/li><li class=\"MsoListParagraphCxSpLast\" style=\"text-align: justify; text-indent: -18.0pt; mso-list: l2 level1 lfo2;\"><span style=\"font-size: 10.0pt; line-height: 107%; font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;\"><span style=\"font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-size-adjust: none; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-variant-position: normal; font-variant-emoji: normal; font-stretch: normal; font-size: 7pt; line-height: normal; font-family: 'Times New Roman';\">\u00a0 \u00a0 \u00a0 \u00a0<\/span><\/span><span style=\"font-size: 10.0pt; line-height: 107%; font-family: Montserrat; mso-bidi-font-family: 'Times New Roman';\">Incluir cl\u00e1usulas de terminaci\u00f3n en caso de incumplimiento de las condiciones<\/span><\/li><\/ul><p class=\"MsoNormal\" style=\"text-align: justify;\"><b><span style=\"font-size: 10.0pt; line-height: 107%; font-family: Montserrat; mso-bidi-font-family: 'Times New Roman';\">Registro del Contrato de Licencia en Indecopi<\/span><\/b><\/p><p class=\"MsoNormal\" style=\"text-align: justify;\"><span style=\"font-size: 10.0pt; line-height: 107%; font-family: Montserrat; mso-bidi-font-family: 'Times New Roman';\">Registrar la licencia de uso de marca en Indecopi no es obligatorio, pero es altamente recomendable para fortalecer la protecci\u00f3n de tu derecho marcario. Algunos de los beneficios importantes de este registro son:<\/span><\/p><ul style=\"margin-top: 0cm;\" type=\"disc\"><li class=\"MsoNormal\" style=\"text-align: justify; mso-list: l1 level1 lfo3; tab-stops: list 36.0pt;\"><b><span style=\"font-size: 10.0pt; line-height: 107%; font-family: Montserrat; mso-bidi-font-family: 'Times New Roman';\">Oponibilidad frente a terceros:<\/span><\/b><span style=\"font-size: 10.0pt; line-height: 107%; font-family: Montserrat; mso-bidi-font-family: 'Times New Roman';\"> El registro permite que la licencia tenga efectos frente a terceros, lo que impide que otros usen la marca sin autorizaci\u00f3n.<\/span><\/li><li class=\"MsoNormal\" style=\"text-align: justify; mso-list: l1 level1 lfo3; tab-stops: list 36.0pt;\"><b><span style=\"font-size: 10.0pt; line-height: 107%; font-family: Montserrat; mso-bidi-font-family: 'Times New Roman';\">Publicidad:<\/span><\/b><span style=\"font-size: 10.0pt; line-height: 107%; font-family: Montserrat; mso-bidi-font-family: 'Times New Roman';\"> Se hace p\u00fablica la relaci\u00f3n entre el licenciante y el licenciatario, lo que brinda mayor seguridad jur\u00eddica.<\/span><\/li><li class=\"MsoNormal\" style=\"text-align: justify; mso-list: l1 level1 lfo3; tab-stops: list 36.0pt;\"><b><span style=\"font-size: 10.0pt; line-height: 107%; font-family: Montserrat; mso-bidi-font-family: 'Times New Roman';\">Seguridad en disputas legales:<\/span><\/b><span style=\"font-size: 10.0pt; line-height: 107%; font-family: Montserrat; mso-bidi-font-family: 'Times New Roman';\"> En caso de conflictos o acciones de cancelaci\u00f3n de marca, contar con una licencia registrada puede servir como prueba del uso de la marca, evitando su cancelaci\u00f3n por falta de uso.<\/span><\/li><li class=\"MsoNormal\" style=\"text-align: justify; mso-list: l1 level1 lfo3; tab-stops: list 36.0pt;\"><b><span style=\"font-size: 10.0pt; line-height: 107%; font-family: Montserrat; mso-bidi-font-family: 'Times New Roman';\">Facilita la ejecuci\u00f3n de derechos:<\/span><\/b><span style=\"font-size: 10.0pt; line-height: 107%; font-family: Montserrat; mso-bidi-font-family: 'Times New Roman';\"> Un licenciatario con licencia registrada puede actuar en defensa de la marca, si as\u00ed se acuerda en el contrato.<\/span><\/li><\/ul><p class=\"MsoNormal\" style=\"text-align: justify;\"><span style=\"font-size: 10.0pt; line-height: 107%; font-family: Montserrat; mso-bidi-font-family: 'Times New Roman';\">El tr\u00e1mite ante Indecopi es relativamente sencillo, pero debe cumplir con ciertos requisitos formales para evitar inconvenientes.<\/span><\/p><p class=\"MsoNormal\" style=\"text-align: justify;\"><b><span style=\"font-size: 10.0pt; line-height: 107%; font-family: Montserrat; mso-bidi-font-family: 'Times New Roman';\">Protege tu Marca y Maximiza su Potencial<\/span><\/b><\/p><p class=\"MsoNormal\" style=\"text-align: justify;\"><span style=\"font-size: 10.0pt; line-height: 107%; font-family: Montserrat; mso-bidi-font-family: 'Times New Roman';\">En <b>Marvilla Garc\u00eda Valdez<\/b>, te asesoramos para estructurar licencias de uso de marca que garanticen la protecci\u00f3n de tu marca. Si deseas aprovechar esta estrategia de manera segura y efectiva, escr\u00edbenos a ip@mgvlex.com o cont\u00e1ctanos por WhatsApp al\u00a0<strong><a href=\"http:\/\/wa.me\/51936878712\" target=\"_blank\" rel=\"noopener\">+51 936 878 712<\/a><\/strong>.<\/span><\/p><p class=\"MsoNormal\" style=\"text-align: justify;\"><span style=\"font-size: 10.0pt; line-height: 107%; font-family: Montserrat; mso-bidi-font-family: 'Times New Roman';\">\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-40640ef elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"40640ef\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6f2ae3b\" data-id=\"6f2ae3b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cbf2c9c elementor-widget elementor-widget-text-editor\" data-id=\"cbf2c9c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"text-align: right;\"><span style=\"color: #000014; text-align: justify; font-size: 10pt; line-height: 14.2667px; font-family: Montserrat;\"><strong>Danne Garc\u00eda Enr\u00edquez<\/strong><\/span><\/p><p style=\"text-align: right;\"><span style=\"color: #000014; text-align: justify; font-size: 10pt; line-height: 14.2667px; font-family: Montserrat;\">Directora de Estudios Econ\u00f3micos<\/span><\/p><p style=\"text-align: right;\"><span style=\"color: #000014; text-align: justify; font-size: 10pt; line-height: 14.2667px; font-family: Montserrat;\">dgarcia@mgvlex.com<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>\u00bfSab\u00edas que tu marca puede generar ingresos adicionales que tengas<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10,327,47],"tags":[383,373,372,370,385,378,379,382,381,380,386,374,369,387,377,80,376,371,375,384],"class_list":["post-935","post","type-post","status-publish","format-standard","hentry","category-derecho-de-marcas","category-emprendimiento","category-indecopi","tag-asesoria-en-licencias-de-marca","tag-beneficios-de-licenciar-una-marca","tag-como-licenciar-una-marca","tag-contrato-de-licencia-de-marca","tag-contrato-de-licencia-en-peru","tag-derechos-del-licenciante","tag-derechos-del-licenciatario","tag-evitar-cancelacion-de-marca","tag-expansion-de-marca-con-licencia","tag-importacion-de-productos-licenciados","tag-indecopi-marcas-registradas","tag-indecopi-registro-de-licencias","tag-licencia-de-uso-de-marca","tag-licencias-de-marca-y-propiedad-intelectual","tag-medidas-de-frontera-en-marcas","tag-proteccion-de-marcas-en-peru","tag-regalias-por-licencia-de-marca","tag-registro-de-licencia-de-marca-en-indecopi","tag-rentabilizar-una-marca","tag-uso-de-marca-por-terceros"],"_links":{"self":[{"href":"https:\/\/blog.mgvlex.com\/index.php?rest_route=\/wp\/v2\/posts\/935","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.mgvlex.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.mgvlex.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.mgvlex.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.mgvlex.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=935"}],"version-history":[{"count":13,"href":"https:\/\/blog.mgvlex.com\/index.php?rest_route=\/wp\/v2\/posts\/935\/revisions"}],"predecessor-version":[{"id":949,"href":"https:\/\/blog.mgvlex.com\/index.php?rest_route=\/wp\/v2\/posts\/935\/revisions\/949"}],"wp:attachment":[{"href":"https:\/\/blog.mgvlex.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=935"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.mgvlex.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=935"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.mgvlex.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=935"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}