{"id":1452,"date":"2026-05-13T11:52:36","date_gmt":"2026-05-13T16:52:36","guid":{"rendered":"https:\/\/blog.mgvlex.com\/?p=1452"},"modified":"2026-05-13T11:59:22","modified_gmt":"2026-05-13T16:59:22","slug":"tu-marca-esta-bien-registrada-clasificacion-marcaria-en-los-registros","status":"publish","type":"post","link":"https:\/\/blog.mgvlex.com\/?p=1452","title":{"rendered":"\u00bfTu marca est\u00e1 bien registrada? Clasificaci\u00f3n marcaria en los registros"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1452\" class=\"elementor elementor-1452\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-78b6ccd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"78b6ccd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-64d08c0\" data-id=\"64d08c0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-16bcae1 elementor-widget elementor-widget-image\" data-id=\"16bcae1\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.17.0 - 25-10-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"427\" src=\"https:\/\/blog.mgvlex.com\/wp-content\/uploads\/2026\/05\/Registro-1024x683.png\" class=\"attachment-large size-large wp-image-1454\" alt=\"\" srcset=\"https:\/\/blog.mgvlex.com\/wp-content\/uploads\/2026\/05\/Registro-1024x683.png 1024w, https:\/\/blog.mgvlex.com\/wp-content\/uploads\/2026\/05\/Registro-300x200.png 300w, https:\/\/blog.mgvlex.com\/wp-content\/uploads\/2026\/05\/Registro-768x512.png 768w, https:\/\/blog.mgvlex.com\/wp-content\/uploads\/2026\/05\/Registro.png 1536w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3dd885a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3dd885a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0833145\" data-id=\"0833145\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-00aa42c elementor-widget elementor-widget-text-editor\" data-id=\"00aa42c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.17.0 - 25-10-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"font-size: 10pt; text-align: justify; color: #000000;\">Registrar una marca suele percibirse por muchas personas o empresas como el paso final: presentas la solicitud, obtienes el certificado y asumes que tu marca est\u00e1 completamente protegida.<\/span><\/p><p style=\"text-align: justify;\"><span lang=\"es\" style=\"font-size: 10pt; line-height: 115%; color: #000000;\">Pero en la pr\u00e1ctica, no siempre es as\u00ed. Podr\u00edas tener un registro vigente, pero con una protecci\u00f3n m\u00e1s limitada de lo que crees.<\/span><\/p><p style=\"text-align: justify;\"><span lang=\"es\" style=\"font-size: 10pt; line-height: 115%; color: #000000;\">Uno de los puntos m\u00e1s importantes al registrar una marca no es solo el nombre o el logo, sino tambi\u00e9n delimitar correctamente los productos o servicios que esa marca protege.<\/span><\/p><p style=\"text-align: justify;\"><span lang=\"es\" style=\"font-size: 10pt; line-height: 115%; color: #000000;\">Y aqu\u00ed es donde suelen haber errores como:<\/span><\/p><p style=\"margin-left: 36.0pt; text-align: justify; text-indent: -18.0pt; mso-list: l1 level1 lfo1;\"><span style=\"color: #000000;\"><!-- [if !supportLists]--><span lang=\"es\" style=\"font-size: 10pt; line-height: 115%;\">\u25cf<span style=\"font-style: normal; font-variant: normal; font-size-adjust: none; font-language-override: normal; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-stretch: normal; font-size: 7pt; line-height: normal; font-family: 'Times New Roman';\">\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span><\/span><!--[endif]--><span lang=\"es\" style=\"font-size: 10pt; line-height: 115%;\">Usar \u00fanicamente el t\u00edtulo general de la clase (clase 1 a 45) <\/span><\/span><\/p><p style=\"margin-left: 36.0pt; text-align: justify; text-indent: -18.0pt; mso-list: l1 level1 lfo1;\"><span style=\"color: #000000;\"><!-- [if !supportLists]--><span lang=\"es\" style=\"font-size: 10pt; line-height: 115%;\">\u25cf<span style=\"font-style: normal; font-variant: normal; font-size-adjust: none; font-language-override: normal; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-stretch: normal; font-size: 7pt; line-height: normal; font-family: 'Times New Roman';\">\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span><\/span><!--[endif]--><span lang=\"es\" style=\"font-size: 10pt; line-height: 115%;\">Describir los productos o servicios de forma muy amplia <\/span><\/span><\/p><p style=\"margin-left: 36.0pt; text-align: justify; text-indent: -18.0pt; mso-list: l1 level1 lfo1;\"><span style=\"color: #000000;\"><!-- [if !supportLists]--><span lang=\"es\" style=\"font-size: 10pt; line-height: 115%;\">\u25cf<span style=\"font-style: normal; font-variant: normal; font-size-adjust: none; font-language-override: normal; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-stretch: normal; font-size: 7pt; line-height: normal; font-family: 'Times New Roman';\">\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span><\/span><!--[endif]--><span lang=\"es\" style=\"font-size: 10pt; line-height: 115%;\">No alinear el registro con la actividad real del negocio<\/span><\/span><\/p><p style=\"text-align: justify;\"><span lang=\"es\" style=\"font-size: 10pt; line-height: 115%; color: #000000;\">A simple vista, parece suficiente. Pero en la pr\u00e1ctica, este tipo de registros puede generar vac\u00edos importantes.<\/span><\/p><p style=\"text-align: justify;\"><span style=\"color: #000000;\"><b><span lang=\"es\" style=\"font-size: 10pt; line-height: 115%;\">\u00bfPor qu\u00e9 esto puede jugar en tu contra?<\/span><\/b><\/span><\/p><p style=\"text-align: justify;\"><span lang=\"es\" style=\"font-size: 10pt; line-height: 115%; color: #000000;\">Porque, por un lado, cuando necesitas defender tu marca, por ejemplo, frente a un tercero que quiere registrar un signo similar o est\u00e9 utilizando una marca igual a la tuya, lo que Indecopi analiza es:<\/span><\/p><p style=\"margin-left: 36.0pt; text-align: justify; text-indent: -18.0pt; mso-list: l0 level1 lfo2;\"><span style=\"color: #000000;\"><!-- [if !supportLists]--><span lang=\"es\" style=\"font-size: 10pt; line-height: 115%;\">\u25cf<span style=\"font-style: normal; font-variant: normal; font-size-adjust: none; font-language-override: normal; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-stretch: normal; font-size: 7pt; line-height: normal; font-family: 'Times New Roman';\">\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span><\/span><!--[endif]--><span lang=\"es\" style=\"font-size: 10pt; line-height: 115%;\">Que el tercero utilice un nombre id\u00e9ntico o muy similar al de tu marca<\/span><\/span><\/p><p style=\"margin-left: 36.0pt; text-align: justify; text-indent: -18.0pt; mso-list: l0 level1 lfo2;\"><span style=\"color: #000000;\"><!-- [if !supportLists]--><span lang=\"es\" style=\"font-size: 10pt; line-height: 115%;\">\u25cf<span style=\"font-style: normal; font-variant: normal; font-size-adjust: none; font-language-override: normal; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-stretch: normal; font-size: 7pt; line-height: normal; font-family: 'Times New Roman';\">\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span><\/span><!--[endif]--><span lang=\"es\" style=\"font-size: 10pt; line-height: 115%;\">Que ofrezca los mismos productos o servicios que los descritos en tu registro<\/span><\/span><\/p><p style=\"text-align: justify;\"><span lang=\"es\" style=\"font-size: 10pt; line-height: 115%; color: #000000;\">Si tu registro no est\u00e1 bien estructurado, un tercero podr\u00eda registrar o utilizar marcas iguales o similares.<\/span><\/p><p style=\"text-align: justify;\"><span lang=\"es\" style=\"font-size: 10pt; line-height: 115%; color: #000000;\">Por otro lado, alg\u00fan tercero podr\u00eda solicitar la cancelaci\u00f3n de tu marca y si no puedes demostrar que la utilizas en todos los productos o servicios para los cuales fueron registrados, podr\u00edas perderla.<\/span><\/p><p style=\"text-align: justify;\"><span lang=\"es\" style=\"font-size: 10pt; line-height: 115%; color: #000000;\">En otras palabras: tener el registro no siempre significa estar bien protegido.<\/span><\/p><p style=\"text-align: justify;\"><span style=\"color: #000000;\"><b><span lang=\"es\" style=\"font-size: 10pt; line-height: 115%;\">Entonces, \u00bfqu\u00e9 deber\u00edas hacer?<\/span><\/b><\/span><\/p><p style=\"text-align: justify;\"><span lang=\"es\" style=\"font-size: 10pt; line-height: 115%; color: #000000;\">No se trata solo de verificar si tu marca est\u00e1 registrada, sino de evaluar:<\/span><\/p><p style=\"margin-left: 36.0pt; text-align: justify; text-indent: -18.0pt; mso-list: l2 level1 lfo3;\"><span style=\"color: #000000;\"><!-- [if !supportLists]--><span lang=\"es\" style=\"font-size: 10pt; line-height: 115%;\">\u25cf<span style=\"font-style: normal; font-variant: normal; font-size-adjust: none; font-language-override: normal; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-stretch: normal; font-size: 7pt; line-height: normal; font-family: 'Times New Roman';\">\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span><\/span><!--[endif]--><span lang=\"es\" style=\"font-size: 10pt; line-height: 115%;\">Si la descripci\u00f3n de productos o servicios es adecuada<\/span><\/span><\/p><p style=\"margin-left: 36.0pt; text-align: justify; text-indent: -18.0pt; mso-list: l2 level1 lfo3;\"><span style=\"color: #000000;\"><!-- [if !supportLists]--><span lang=\"es\" style=\"font-size: 10pt; line-height: 115%;\">\u25cf<span style=\"font-style: normal; font-variant: normal; font-size-adjust: none; font-language-override: normal; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-stretch: normal; font-size: 7pt; line-height: normal; font-family: 'Times New Roman';\">\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span><\/span><!--[endif]--><span lang=\"es\" style=\"font-size: 10pt; line-height: 115%;\">Si cubre realmente tu actividad comercial actual<\/span><\/span><\/p><p style=\"margin-left: 36.0pt; text-align: justify; text-indent: -18.0pt; mso-list: l2 level1 lfo3;\"><span style=\"color: #000000;\"><!-- [if !supportLists]--><span lang=\"es\" style=\"font-size: 10pt; line-height: 115%;\">\u25cf<span style=\"font-style: normal; font-variant: normal; font-size-adjust: none; font-language-override: normal; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-stretch: normal; font-size: 7pt; line-height: normal; font-family: 'Times New Roman';\">\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span><\/span><!--[endif]--><span lang=\"es\" style=\"font-size: 10pt; line-height: 115%;\">Si existe exposici\u00f3n frente a nuevas solicitudes de terceros<\/span><\/span><\/p><p style=\"margin-left: 36.0pt; text-align: justify; text-indent: -18.0pt; mso-list: l2 level1 lfo3;\"><span style=\"color: #000000;\"><!-- [if !supportLists]--><span lang=\"es\" style=\"font-size: 10pt; line-height: 115%;\">\u25cf<span style=\"font-style: normal; font-variant: normal; font-size-adjust: none; font-language-override: normal; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-stretch: normal; font-size: 7pt; line-height: normal; font-family: 'Times New Roman';\">\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span><\/span><!--[endif]--><span lang=\"es\" style=\"font-size: 10pt; line-height: 115%;\">Si necesitas reforzar tu protecci\u00f3n con registros adicionales<\/span><\/span><\/p><p style=\"text-align: justify;\"><span lang=\"es\" style=\"font-size: 10pt; line-height: 115%; color: #000000;\">Esto se debe a que, en muchos casos, el problema no es el registro, sino que se qued\u00f3 en el tiempo.<\/span><\/p><p style=\"text-align: justify;\"><span style=\"color: #000000;\"><b><span lang=\"es\" style=\"font-size: 10pt; line-height: 115%;\">Conclusi\u00f3n:<\/span><\/b><\/span><\/p><p style=\"text-align: justify;\"><span lang=\"es\" style=\"font-size: 10pt; line-height: 115%; color: #000000;\">Una marca no es un tr\u00e1mite que se hace una sola vez y se olvida. Es un activo que necesita revisarse, ajustarse y en algunos casos, reforzarse.<\/span><\/p><p style=\"text-align: justify;\"><span lang=\"es\" style=\"font-size: 10pt; line-height: 115%; color: #000000;\">Si tu marca fue registrada hace algunos a\u00f1os, resulta importante preguntarse \u00bfest\u00e1 correctamente protegida bajo los criterios actuales?<\/span><\/p><p><span style=\"color: #000000;\"><span lang=\"es\" style=\"font-size: 10.0pt; line-height: 115%; font-family: Montserrat; mso-fareast-font-family: Montserrat; mso-bidi-font-family: Montserrat; mso-ansi-language: #000A; mso-fareast-language: ES-PE; mso-bidi-language: AR-SA;\">Contar con una adecuada protecci\u00f3n marcaria puede marcar la diferencia al momento de defender tu marca en el mercado. Prot\u00e9gela estrat\u00e9gicamente con el equipo de<b> Marvilla Garc\u00eda Valdez Abogados<\/b>. Escr\u00edbenos a <\/span><\/span><a style=\"font-family: Arial, sans-serif; font-size: 11pt; background-color: #ffffff;\" href=\"mailto:ip@mgvlex.com\"><span style=\"font-size: 10.0pt; line-height: 115%; font-family: Montserrat; mso-fareast-font-family: Montserrat; mso-bidi-font-family: Montserrat; color: #1155cc;\">ip@mgvlex.com<\/span><\/a>\u00a0<span style=\"font-size: 10pt; color: #000000;\">o al +51 936 878 712.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4a2060c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4a2060c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f1de5a0\" data-id=\"f1de5a0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b91bc49 elementor-widget elementor-widget-text-editor\" data-id=\"b91bc49\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>\u00a0<\/p><h4 style=\"font-family: Roboto, sans-serif; line-height: 1.38; color: #7a7a7a; margin-top: 0pt; margin-bottom: 0pt; text-align: right;\"><span style=\"color: #000000; font-family: Montserrat, sans-serif; font-size: 10pt; white-space-collapse: preserve;\">Emyly Cachay V\u00e1squez<br \/><\/span><span style=\"font-size: 10pt; font-family: Montserrat, sans-serif; color: #202124; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; vertical-align: baseline; white-space-collapse: preserve; font-weight: normal;\">Asociada Junior<br \/><\/span><a href=\"mailto:ecachay@mgvlex.com\"><span style=\"font-size: 10pt; font-family: Montserrat, sans-serif; color: #000000; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; vertical-align: baseline; white-space-collapse: preserve;\"><span style=\"font-weight: normal;\">ecachay@mgvlex.com<\/span><\/span><\/a><\/h4>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Registrar una marca suele percibirse por muchas personas o empresas<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[917,685,916,915],"tags":[921,918,920,924,926,892,923,919,925,352,360,169,835,922],"class_list":["post-1452","post","type-post","status-publish","format-standard","hentry","category-clasificacion-marcaria-y-clase-niza","category-derecho-marcario","category-indecopi-y-clasificacion-de-productos-y-servicios","category-proteccion-de-signos-distintivos","tag-cancelacion-de-marcas-por-falta-de-uso","tag-clases-de-marcas-indecopi","tag-clasificacion-de-productos-y-servicios","tag-clasificacion-internacional-de-marcas","tag-defensa-de-marcas-registradas","tag-derecho-marcario-peruano","tag-estrategia-de-proteccion-marcaria","tag-marcas-y-clase-niza","tag-oposicion-de-marcas-indecopi","tag-proteccion-de-marcas","tag-proteccion-legal-de-marcas","tag-registro-de-marcas-en-peru","tag-registro-de-signos-distintivos","tag-riesgo-de-confusion-de-marcas"],"_links":{"self":[{"href":"https:\/\/blog.mgvlex.com\/index.php?rest_route=\/wp\/v2\/posts\/1452","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.mgvlex.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.mgvlex.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.mgvlex.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.mgvlex.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1452"}],"version-history":[{"count":10,"href":"https:\/\/blog.mgvlex.com\/index.php?rest_route=\/wp\/v2\/posts\/1452\/revisions"}],"predecessor-version":[{"id":1464,"href":"https:\/\/blog.mgvlex.com\/index.php?rest_route=\/wp\/v2\/posts\/1452\/revisions\/1464"}],"wp:attachment":[{"href":"https:\/\/blog.mgvlex.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1452"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.mgvlex.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1452"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.mgvlex.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1452"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}